Content Strategy

The Sigil Gate content strategy — from mission and target audience to the distribution cycle and growth metrics.

1 January 0001·2 mins

Expert voice, audience building, client acquisition, knowledge base

1 January 0001·2 mins

Three segments: specialist, user and client, thoughtful reader

1 January 0001·2 mins

Six platforms: website, Habr, Zen, Medium, Telegram, Discord

1 January 0001·2 mins

Three funnels: for the specialist, the user, and the thoughtful reader

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Two tracks, four rubrics, ten sub-rubrics

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Three loops: continuous, periodic, warm-up

1 January 0001·3 mins

Measurable indicators by channel: blog, Telegram, Habr, Zen, Medium, GitHub, Discord

1 January 0001·3 mins

Three development phases: launch, expansion, growth