Audience movement follows the same logic regardless of segment: external platforms attract attention, the website deepens interest, and the community retains and engages.
External platforms → Website → Community → Target action
(Habr, Zen, (blog, (Telegram,
Medium) docs) Discord)
External platforms serve as entry points — each for its own audience. The website acts as the center: this is where the reader finds depth, context, and proof of competence. Community platforms turn one-time interest into a lasting connection. The target action, however, differs for each segment.
Funnel for the Specialist #
| Stage | Platform | What happens |
|---|
| Attraction | Habr, Medium | A technical piece — an architecture deep dive, protocol analysis, real-world case — catches professional interest |
| Deepening | Website | The reader finds documentation, other research, ADRs. Sees the systematic approach and depth of analysis |
| Engagement | Discord, Telegram | Joins discussions, asks questions, shares their own experience. Transitions from reader to participant |
| Conversion | GitHub, Discord | Contributes to the project: code or documentation contributions, expert discussion, collaborative problem-solving |
Funnel for the User and Client #
| Stage | Platform | What happens |
|---|
| Attraction | Zen, Telegram, word of mouth | Learns about the project — through a general-interest article, a recommendation, or a mention in a discussion |
| Exploration | Website | Reads the “About” page, browses the blog. Evaluates how well the team understands the subject and whether they can be trusted |
| Trust | Blog, Telegram | Follows publications, sees a living project with a history of decisions, openness to discussion, and real experience |
| Conversion | Direct contact | Reaches out for network access or consulting on building their own infrastructure |
Funnel for the Thoughtful Reader #
| Stage | Platform | What happens |
|---|
| Attraction | Zen, Medium, Telegram | An article at the intersection of technology and philosophy — about freedom of information, AI, digital sovereignty — catches their attention |
| Interest | Website | Visits the blog, finds other materials, sees that this is not a one-off publication but a consistent editorial voice |
| Engagement | Telegram | Subscribes to the channel, follows new publications, participates in group discussions |
| Conversion | Community | Becomes part of the audience: reads, comments, shares materials, participates in discussions on private platforms |