Content Strategy

But the taxonomy isn’t the only thing I decided to put in order. It’s more of a tool. A consequence of something broader, more important, and more systematic.

Not Just Code #

All sorts of thoughts come to me about the project’s development. And the further I go, the clearer I see: it’s not just about technical progress. It’s about positioning Sigil Gate in the open-source space, about increasing visibility, recognition, and informational openness of the project.

This side is no less important to me — and this is exactly where a lot of tricky issues arise. How do you reconcile the technical and the public? How do you talk about network architecture without turning the blog into a reference manual? How do you discuss the project’s philosophy without losing the engineering backbone? And through all of this — not mix everything into one pile.

These are content management questions — basic, but no less complex for it. To answer them requires a clear understanding: what we write, for whom, why, and to what end.

Trial and Error #

This doesn’t come easy to me. I make mistakes — and I know it. But I listen to your opinions and I’m glad to receive feedback. Even if it consists of you silently scrolling past a post or ignoring a particular format — that’s a signal too, and I read it.

The problem isn’t just what to write about. You know — there’s no shortage of topics, and I barely manage to write a tenth of what I want to share. The problem is how to present it, through which channels, in what format.

Here’s an example: today I deleted the article about KV storage from the Telegram channel. I edited it several times, broke it into parts, tried to compress it — but eventually realized that things like that simply don’t fit into the Telegram format. Better to let it see the light as a standalone article on Habr — where it truly belongs.

Strategy #

To sort all of this out and bring some order to my thoughts, I wrote a content strategy for the blog. I tried to systematize my ideas about what gets published where and why — and turn them from gut feelings into a conscious structure.

The content strategy lays out a holistic vision of where this blog is headed — and that’s inseparable from the project’s development as a whole. Content isn’t a wrapper on top of technical work. It’s part of it. The blog grows alongside the network, documentation grows alongside the architecture, and the Telegram channel grows alongside the community.

On top of that, the strategy provides tools for tracking progress — clear quantitative metrics for evaluating the project’s development. Yet another instrument of self-control, to keep from drowning in the swamp.

For those interested — the content strategy is available in the “About the Project” section on the website.